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An Introduction to Marketing
Examine the basic concepts of marketing such as development of marketing strategies,
dealing with promotions and advertising, using real life case studies.
The level of this course is post A' level, pre degree.
| Enrolment Details: | contact us |
| Qualification Obtained: | Certificate of Achievement |
| Awarding Body: | York St John, College of the University of Leeds |
| Course Duration: | 15 weeks |
| Attendance Details: | Part-time occasional day & regular evening classes, self
study by negotiation. Approximately 3 - 4 hours study per week
including taught time. |
| Timetable: | Sat 14th Sept | Day School | 5 hours | 9.30 - 2.30 |
| | 23rd | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | 30th | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | 7th Oct | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | 14th | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | 21st | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | Half Term Week |
| | 9th Nov | Day School | 4 hrs | 9.30 - 1.30 |
| | 18th | Eve | 2 ½ hrs | 6.30 - 9.00 |
| | 7th Dec | Day School | 4 hrs | 9.30 - 1.30 |
| | 16th | Eve | 2 ½ hrs | 6.30 - 9.00 |
| Cost: | None. Course fees waived. Agreed costs covered. |
| Dates: | Start: Saturday 14th September 2002. |
| Venue: | Bedale Centre of Askham Bryan College. |
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